Need to lose 30lbs? Try sensa FREE*! Ah the wonderful world of marketing. The definition for marketing: The process or technique of promoting, selling, and distributing a product or service. Now my definition of Marketing: The rope-a-dope, The now you see it now you don’t, The art of manipulation, The technique of making shit smell good. marketing’s job is to convince you that you need, want, must have, or that there is some value in the product or service it is trying to sell. Learn it, study it as you might need to market yourself at some time in your life. Now lets break down the two first lines how i see them. Need to lose 30lbs? This a basic sales tool, to get the targeted consumer to always be saying YES! you want the consumer to get used to saying yes to all of your questions. So that when you get to the end of the sale, typically known as the close of the deal you will be inclined to say yes since you have said it thru out the presentation. And since this is a lose weight product the targeted consumer will always be looking to lose weight. Hence say yes. Got it! Second without actually saying that you will lose 30lbs the ad subliminally implies that you could lose 30lbs with their product. But when you look at the fine print you will see something like this is an average or its possible if you also follow a strict eating plan or exercise program. Now the second line. Try the product FREE*! Here is where they hit you with their get out of jail free card the Dreaded ASTERIX SYMBOL! Look around some where in the ad you will see the asterix symbol again and this time it will be full of disclaimers where you will find out that free is not really free. Definition of free: Costing nothing; Gratuitous, free! There will be some sort of shipping and handling charge or that you must enter into some sort of membership, or buy something else to get this product or service free. UNDERSTAND, PAY VERY CLOSE ATTENTION TO EVERY PART OF AND AD OR PRESENTATION. MARKETING IS HOPING TO ROPE-A-DOPE YOU INTO THEIR DEAL. DONT FALL FOR IT. I know nothing about sensa, i have no comment on sensa. It is just an ad i saw on-line and i am using it as an example. Look at it for yourself and i bet you will find a shit load of disclaimers!
Tag Archives: sell
Hunny he is so sweet, such a nice family man, can you believe how gutsy he was to go storming back into the sales managers office and fight for us to get us this great price on the very last car in inventory that we really wanted. And to sell it to us with out the dealership making any money on the deal. I mean we are so lucky, should we offer him a tip or invite him over for dinner? Son-of-a-bitch i wanna stab myself in the eye with a pencil right about now. A scenario similar to this plays out across America on a daily basis. Back up ladies, take a deep breath, don’t get your panties all twisted and in a bunch. This conversation could be a man talking to a women or a woman talking to a man. What i need you all to do is to continue reading and to think. SALE – SELL – SOLD – These are some of the most powerful and manipulated words in life! Just about every moment of the day YOU are being sold something!! Check this out, this is how my mind works. You wake up and turn on the TV for the news. The power company is now selling you electricity to power the TV for profit. The news is selling you information for profit via commercials, the commercials are selling you products or idea’s, or a life style for profit. I could go no and on for ever. And I will in future post but for now let’s get back to the devil in carne our glorious knight in shining armor – THE AUTO SALESMAN. By definition this man or womans job is to sell you something for PROFIT! All salesman have an agenda. It is to make personal profit or advancement period! They will do and say anything to make the sale, it is how they make a living. Shit believe and understand this and you will be better prepared not to get taken advantage of. check out this article, confessions of a car salesman http://www.popularmechanics.com/cars/news/industry/confessions-of-a-car-salesman-5681350?click=main_sr Then let me BREAK IT DOWN for you with just 4 of the many things an auto salesman will not tell you and hope you don’t know. (1) ” I’m getting a secret incentive to push this car” Most dealer and manufacturer incentives aren’t hard to uncover. Rebates, low-interest rates and other inducements are often advertised or easily found with a little research on car sites such as Edmonds. What is much tougher to find out is how much is the DEALER CASH offered by the manufacturer. It is some where typically between $500 and $2,000 that manufacturers quietly make to the dealer so they can push their slow-moving models of cars. There is some thing else known as the HOLD BACK. This is a percentage of the cars sticker price, that the manufacturer pays to the dealership after the car is sold. Usually 2-3% Dealerships view holdbacks as pretty much untouchable, Car dealers want this money and will fight tooth and nail not to give up or share any of this money with you. The reason I am telling you about this is so you can see how much bull shit the salesman is giving you when he tells you they are not making any money on your deal. “Dealer cash, is another story. You can get some of this money as long as you can find out about it. I will share a little salesman trick with you now. always act like you already know and say it like this strong and confident. “HOW MUCH IS THE DEALER CASH ON THIS instead of ” Is there dealer cash on this?” Grow some ball’s damn it! and check several dealerships, you’ll probably get a good idea of the amount available. (2) “sticker shock is built into this deal” Invoice pricing — what the dealership pays the manufacturer for a vehicle is no longer a secret, You can find invoice costs on a number of websites, Like TrueCar. What you need not forget is that there are additional costs that can add thousands of dollars to a car’s price — costs that can’t be negotiated away. Early in your negotiations, you should ask what these fees will add to the purchase price so that you can negotiate with those in mind. What you can do, though, is asked for a lower sales price to help offset these fees. And it may help to focus your negotiations on the “out the door” cost — the total price, including all required taxes and fees, that you have to pay to get the car. (3) “You will get a better deal from the internet department” What people typically don’t understand is that the car buying is more transparent, and salespeople have more authority, in the dealerships’ Internet departments, You can take advantage of this setup. From the comfort of your home, you can solicit lowest-price quotes on a car from a bunch of dealerships at once. (4) “Knock yourself out negotiating a good price; I’ve got plenty of other ways to fuck you” Price is just one of the many moving parts of the typical car deal. Three other important factors are:
- How much you get for your trade-in.
- How much you’ll pay for financing.
- Whether you’ll fall for any of the expensive add-ons that dealerships like to sell.
The add-ons — paint sealant, car alarms, rustproofing, gap insurance and so on — are huge profit centers for dealerships. For example, a dealership might charge $300 for “fabric protection” that you could do yourself in a few minutes with a $5 can of Scotchgard. Almost any add-on you can get a better deal if you shop it around outside the dealership.
Consumer Reports has long warned against buying extended warranties on most products, including cars, saying their expensive protection against unlikely repairs. But some buyers like the security of an added layer of assurance. Still, you may be able to get an extended warranty for a significant discount by shopping around.
You also should know the trade-in value of your current vehicle so you don’t get lowballed. Most car-comparison sites offer some kind of appraisal calculator; use a few different ones so you have a ballpark idea what your car is worth. If you want to get the maximum value for your car, you should sell it yourself, but you should compare the typical “private party” sale price to the trade-in value to decide if it’s worth the hassle.
If you aren’t paying cash for your car, you should know that dealerships routinely mark up the interest rates on the loans they get from their warehouse lending sources.To make sure you get the best deal, arrange a loan with your credit union or bank before you step onto the lot. If the dealership can give you a better deal, you can cancel the other loan. If not, you’ll at least have financing at a reasonable cost. “That great deal we advertised? You won’t get it.”
You typically have to have good to excellent credit to win those low-interest loans that dealers and manufacturers advertise. Exactly how good your credit needs to be varies by the deal and often isn’t disclosed in advance.
Equally elusive may be the base model of any car design. Manufacturers may tout the low cost of a new car, but chances are, they’re citing a stripped-down model that you’re unlikely to find at any dealership.
“The dealerships aren’t going to have the base model on the lot”. “That’s just a teaser to get you in the door.”
As always, the key to a smart car purchase is to do plenty of research before you ever talk to a car salesperson.
“The more prepared you are before you go shopping,” “the better off you’re going to be.”